Who We Are

About Sara Kendall Co.

Hello! I'm Sara Kendall, the founder and designer behind Sara Kendall Co. I specialize in creating custom, inspiring holiday designs that turn your home into a festive, welcoming space. As a Christmas designer and decorator, I believe in the magic of the season, and I love helping others experience it in a way that feels both personal and unforgettable.

My Journey

My love for Christmas decorating began during my time as a visual merchandiser at the Biltmore Estate. From 2018 to 2020, I had the incredible opportunity to design Christmas trees for the estate's retail stores. It was there that I realized how much the holiday season could transform a space — and how much joy it could bring. I dreamed bigger than I ever had before, and that sparked my passion for creating unique holiday designs that bring people together.

My Approach

What makes my work different is my ability to truly listen to the space and let the design take shape organically. I allow the pieces to speak to me, letting each ornament, wreath, or garland guide the process. I pride myself on creating spaces that feel inviting, inspiring, and most importantly, welcoming. Each design reflects your personal style and the spirit of the season, whether it's through custom decorations or a fresh take on classic holiday décor.

Why I Do What I Do

For many years, I didn't experience the full joy of Christmas. It was through decorating that I rediscovered the magic of the holidays and reconnected with my authentic self. Now, I channel that passion into every project I take on, helping my clients create holiday spaces that evoke excitement and warmth.

What to Expect

When you work with me, I want you to feel heard, inspired, and, above all, excited. From the initial consultation to the final reveal, I ensure that every detail is thoughtfully designed to reflect your vision. Whether you need a complete holiday makeover or a personalized consultation, my goal is to make your home shine with festive cheer and creativity.

Let’s Create Something Magical Together

Ready to bring your holiday vision to life? Book a consultation at sarakendallco@gmail.com. I can’t wait to make your holidays extra special!